Veronica Narvasa
Sunnyvale, CA
vnarvasa AT yahoo DOT com
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Objective:
Utilize Web Direct Brand Marketing, UX, Creative, Design, Production, Project Management and Leadership expertise in a Senior Brand Marketing Manager role, successfully achieving business objectives at an Internet Media Services Company positively leading the evolution of the Internet industry.
Summary:
- 15 years in the Internet Brand Marketing; Web Production Manager, Creative and Production Lead
- Solid understanding of Creative Brand Marketing, Production, Project, Process Management aligning time/resources consistently meeting and exceeding Brand Campaign goals
- Well balanced Creative, Production and Technical experience
- Innovative, analytical and strategic thinker with excellent people skills effectively communicating, working collaboratively with technical and non-technical cross-functional teams
- Highly skilled Web Brand Marketing and UX Manager meeting internal and external client expectations and priorities
- Creative UX Design enthusiast; improving creative design, development and processes approach for executing the highest quality User Experience for Brand Marketing
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Creative & Technical Skills:
Mac OS, Windows, Adobe CS (Fireworks, Photoshop, Illustrator) basic Flash, HTML, XHTML, XML, JSP, ASP, PHP, basic UNIX and JavaScript, CSS, Content Management Systems, BBEdit, HomeSite, Dreamweaver, Fetch, FTP, Telnet, SecureCRT, MacCVS, CVS (Version Control), FileMaker, Quark, Acrobat and Distiller, Microsoft Office, Digital Photography/Software
Professional Experience:
Principal Web Consultant
swirldesign.com
Sunnyvale View, CA
November 2001 - present
http://www.swirldesign.com
Provide Web Brand Marketing, UX, Design and Production Services. Projects range from logo design, site redesign and strategic creative direction for various online marketing projects. Business development and networking for qualified leads resulting in project work and referrals.
Apple
Web E-Marketing Production Manager
Cupertino, CA
May 2007 - July 2008
http://www.apple.com
Front-end Web Developer for Apple Direct WW Marketing. Responsible for Email Web production in (X)HTML, (light) CSS, Photoshop, and Fireworks for Apple Products: iPhone, MacBooks, etc. Email Web Production for Online Apple Store
Yahoo!
Web Developer
Sunnyvale, CA
October 2002 - April 2007
http://www.yahoo.com
Front-end Web Developer for User Experience Design, IDEA Group (internal ad agency), Corporate Brand Marketing and Brand Creative. Responsible for building promotional sites and HTML e-mails for Yahoo! and their clients and partners using BBEdit, HomeSite, Photoshop, ImageReady, Fireworks, SSH client, UNIX and internal Yahoo! development tools.
Yahoo! Projects (partial list)
Caribbean Travel (for Yahoo! Travel)
Gap Casting Call
Kellogg's Cereal Coupon
Kraft Cheese & Crackers
Pepsi Billion Dollar Sweepstakes
Pepsi Sierra Mist (Super Bowl XXXVII)
Ronald McDonald House Charities
SBC/Yahoo!
Yahoo! Mobile
Yahoo! Personals
Yahoo! Photos
Yahoo! Yodel
Creative Group
Senior Web Consultant
San Jose, CA
January 2002 - June 2004
http://www.creativegroup.com
Front-end Web Consultant for various Creative Group clients. Assignments ranged from Web design, heavy HTML and Web graphics production, PDF creation and general Web site consulting.
AOL/Netscape
Web Developer
Mountain View, CA
September 2001 - October 2001
http://webcenter.shop.aol.com/main.adp
http://webcenter.shop.aol.com/a2z/index.adp
https://payment.aol.com/
Web Developer within the AOL Wallet Group for "Shop@AOL" and "Shop@Netscape". Created merchant profiles in XML, HTML and JavaScript to be used with AOL's proxy servers. Profiles were created to mirror clients e-commerce checkout systems in order to integrate AOL's Wallet technology. Merchant profiles produced include:
- B&H Photo Video
- babystyle.com
- Bare Necessities
- FAO Schwarz
- Franklin Mint
- Harry & David
- Macy's
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- Martha Stewart Online
- NBA Store
- PETCO
- San Francisco Music Box Company
- Spiegel
- Target
- Tower Records
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Relevant Experience:
RiverFish
Founder
Mountain View, CA
November 2001 - May 2004
RiverFish was one of the first Social Web Applications for the SF Bay Area.
Conceptualized in November 2001, launched collaboratively with colleagues, March 2002. We successfully built and grew the RiverFish community into an active online networking and social base for all different user types; business and personal. Product mapping, marketing, UX design, HTML
Experience:
Startups.com
Senior Web Designer/Developer
Redwood City, CA
May 2000 - August 2001
(ceased operations in December 2001)
Web Production Project Lead for the design and
production of a Web application called ReferralXpert -- an online matchmaking system for startup companies and service providers. Application required heavy Web graphics production in Photoshop and Fireworks for prototyping effective UI designs and layouts for three user types. Heavy hand coded HTML production within JSPs.
CareerMosaic (now CareerBuilder)
Web Production Manager
Palo Alto, CA
August 1999 - May 2000
http://www.careermosaic.com
Successfully managed Web Production Team composed of Producers, Associate Producers and HTML Assistants. Primary responsibilities included process and procedure training, Partnership Project Manager/Lead and QA. Assisted Business Development Managers with special projects/promotions and supported Client
Services Team. Managed CM/Yahoo! Online Job Fairs (national and regional).
Internet Distribution Services (a.k.a IDS)
Web Producer
Palo Alto, CA
November 1996 - July 1999
http://ids.service.com
Web site design, requiring mass hand coded HTML and graphics production for several high profile Silicon Valley clients. Provided overall project management and site management for client sites. Collaborated with clients to design and maintain exciting, easy to use layout and interface design.
IDS Primary Client List:
San Jose Sharks
http://www.sj-sharks.com
Worked with San Jose Sharks Business Development Team on overall management of site. Update content, e.g., press releases, game schedule, game summaries, team stats, player profiles, etc. Worked with IDS Design Team to update site's design and layout. Converted existing site to new design. Provided ongoing consulting with San Jose Sharks to improve site's look, feel and features.
Compaq Center (now HP Pavilion)
http://www.sj-arena.com
Worked with Arena Management Team on general site management. Update content, e.g., home page, events calendar, menus, San Jose Sharks/Arena Store. Worked with IDS Design Team to develop site's structure, layout and graphics.
CareerMosaic (now CareerBuilder)
http://www.careermosaic.com
Built pages within the "Employers Section" of the site to include job fairs, search & response packages and client profiles.
Bernard Hodes Advertising Interactive
http://www.hodes.com
Supported Business Development Team by building recruitment sites for clients. Educated Art Directors and Creative Teams on Web limitations and restrictions for producing graphics for project submission. Graphically rich database driven sites.
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Education:
General Education
Foothill College, Los Altos Hills, CA
FYI:
Chic Geek, Pseudo-Chef, Design-ista; Alfresco design, furniture (mixing vintage with modern), clothing, Traveling, Photography, Classics movie lover, Mr. Turtle
References:
Gladly provided upon request.
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